Category: Blog Post

Dairy-free shoppers have seen it all — protein claims stacked on every cup in the case. Or have they? What actually makes someone stop and reach for something new? Eggs. The most naturally bioavailable protein source is exactly what gives Oolie its custardy, creamy texture and rich, delicious flavors. No need to add protein when Free-Range eggs are already the base for a better-for-you yogurt that brings healthy indulgence to your next retail reset.

Club and natural foods retailers have already added Oolie to their shelves with more on the way.

Ask any buyer who’s tried it, and they’ll tell you the same thing — Oolie’s creamy, custardy mouth feel and decadent flavors delight from the very first spoonful. Add the fact that it’s protein-rich, dairy-free, and clean label – no wonder buyers are making it their go-to for upcoming reviews.

Consumer demand for healthy indulgence isn’t slowing down — and shoppers are getting pickier about their protein source. According to IFIC’s 2025 Food & Health Survey, eight in ten Americans look for nutrition information on the packaging — and most believe the body uses protein differently depending on where it comes from. Oolie products offer naturally complete protein, straight from the source – no added plant-sourced protein.

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Innova Market Insights backs up what your shoppers already know in their gut: rich flavor and creamy texture are two of the most important cues consumers associate with indulgence. At the same time Circana reports a 12% increase in consumer preference for protein this past year.

“Our use of upcycled hard-boiled eggs is the secret to the flavor and texture of our yogurts,” says Faith Ferguson, Vice-President of Sales and Marketing at Oolie Foods. “The Organic and Free-Range eggs give our yogurts their creamy texture and crave-worthy flavor.”

Oolie yogurts deliver 11 grams of protein per serving, a benchmark set by full-dairy Greek yogurts. These dairy-free yogurts are made with all natural ingredients and less added sugar than traditional dairy-free options and are now being offered as USDA Organic certified. Available in four mouth-watering flavors including Banana Cream, Key Lime, Vanilla, and Berry Blend. And when the yogurt case isn’t enough? Oolie also offers a line of globally-inspired savory, saucy dips with the same irresistible creamy goodness.

Adding another yogurt that looks and tastes like everything else just divides existing category sales. Oolie gives shoppers a reason to discover something new and exciting. Whether shoppers want more protein, dairy-free, or just clean, healthy indulgence, Oolie checks every single box.

In today’s refrigerated set, health and functionality earns permission to purchase, but indulgence is what creates desire and repeat purchase.

Learn more at Oolie’s website or contact Oolie’s ‘Egg Lady’ Faith Ferguson about adding Oolie to your shelves. 

Retail yogurt shoppers have plenty of choices promising protein, probiotics, and better nutrition. So what gets them to reach for something new? Custardy creamy texture.  Rich decadent flavor. Guilt-free indulgence, done right. Oolie™ a smart part of your next shelf reset.

Taste and texture are crucial parts of the eating experience. Innova Market Insights reports that rich flavor and creamy texture are two of the most important cues consumers associate with indulgence. At the same time, Circana reports a 12% increase in consumer preference for protein in the past year. Oolie doesn’t make shoppers choose between the two.

The first thing category buyers who tasted Oolie noted was its creamy, custardy mouthfeel and delicious flavors. The fact that Oolie yogurts are also protein-rich and dairy-free is making it the choice by top retailers for their better-for-you shelf resets.

“Our Certified Upcycled products provide consumers with the most eggsquisite dairy-free yogurt alternatives without compromising taste, texture or nutrients,” says Faith Ferguson, VP of Sales and Marketing for Oolie Foods.  “Rescuing less than perfect Free-Range and Organic hard-boiled eggs is our secret to creamy deliciousness that’s better for people and better for the planet.”

Oolie custardy yogurt alternatives deliver 11 grams of protein per serving. These dairy-free alternatives are naturally sweetened, clean label, and are becoming USDA Organic certified. Oolie offers craveable flavors including Banana Cream, Key Lime, Vanilla, and Berry Blend. And when the yogurt case isn’t enough real estate? Oolie also offers deliciously extra dips in five internationally inspired flavors with 16 grams of protein per container.

Adding another yogurt that looks and tastes like everything around it can simply divide existing category sales. Oolie gives shoppers a reason to discover something genuinely unique. It appeals to consumers looking for protein and dairy-free choices while also speaking to shoppers who simply want healthy indulgence.

In today’s refrigerated set, health and functionality can create permission to purchase, but indulgence is what makes shoppers come back for repeat purchases.

Learn more at Oolie’s website or contact Oolie’s ‘Egg Lady’ Faith Ferguson about adding Oolie to your shelves.

Shoppers are demanding more from eating occasions— better protein, cleaner ingredients, dairy-free options, and foods that still deliver on flavor. Oolie™, the world’s first egg-based line of protein-rich dairy-free dips and yogurts made from upcycled Free-Range eggs, was created to meet these demands.

Powered by nature’s most bioavailable protein, Oolie™ delivers complete nutrition in a format unlike anything on shelves today: 16g of protein per 8 oz. dip, 11g per dairy-free yogurt serving, Omega-3s, and all 9 essential amino acids included – without soy, nuts, gluten or oils of any kind.

But Oolie™ isn’t just nutritionally differentiated — it’s built to stand out on shelf. The dairy-free dip lineup features globally inspired Mediterranean Tomato, Yellow Curry, Spicy Pepper, Garlic & Herb, and Red Beet Bliss, while the dairy-free yogurt lineup brings indulgent flavor to Key Lime, Banana Cream, Vanilla, and Berry Blend.

The industry is already taking notice. Oolie™ is a finalist in this year’s Deli Business Innovation Award and Expo West NEXTY Awards. Oolie’s Yellow Curry Dip was also recognized in Progressive Grocer’s Best New Products of 2026 and named “Best High-Protein Dip” in Better Homes & Gardens’ 2026 Food Awards.

For buyers seeking true innovation, Oolie™ offers a fresh combination of satiation dairy-free nutrition, flavor, and consumer appeal. Visit Faith Ferguson, the Oolie Egg Lady, at Booth 5160 during the Summer Fancy Food Show to learn more about bringing Oolie™ to your shelves.

Can’t make the show? Reach out to Faith today.

Today’s shoppers want more protein, cleaner ingredients, and a better eating experience–Oolie delivers on all three. Oolie’s the world’s first egg-based line of protein-rich dips and yogurts, made from upcycled Free-Range eggs.

Protein is the story—and Oolie delivers. Eggs are nature’s most bioavailable protein source, bringing complete nutrition that no plant-based product can match. That means 16g of protein per 8 oz. dip, 11g per yogurt serving, Omega-3’s and all 9 essential amino acids.

Oolie isn’t just good for you, it also tastes great.  Oolie’s unique dip flavors include Mediterranean Tomato, Yellow Curry, Spicy Pepper, Garlic & Herb, and Red Beet Bliss, bringing deliciously extra culinary magic to every bite. Oolie’s impossibly creamy egg-based yogurts come in four crave-worthy flavors including Key Lime, Banana Cream, Vanilla, and Berry Blend.

Retailers are paying attention–and so are consumers. Oolie is a finalist in this year’s Deli Business magazine’s Innovation Award and Expo West’s Nexty Award. Oolie’s Yellow Curry Dip also earned Progressive Grocer’s Best New Products of 2026 and was named “Best High-Protein Dip” in the Better Homes & Garden’s 2026 Food Awards. 

For supermarket category buyers, we’re not just a new item. We’re a new reason to stop, explore, and buy. Come find Faith Ferguson, Vice-President of Sales, at Booth 3356 to talk about bringing Oolie to your shelves.

Can’t make the show? Reach out to Faith now.