Oolie™: Creating a Category, One Spoonful at a Time
Dairy-free shoppers have seen it all — protein claims stacked on every cup in the case. Or have they? What actually makes someone stop and reach for something new? Eggs. The most naturally bioavailable protein source is exactly what gives Oolie its custardy, creamy texture and rich, delicious flavors. No need to add protein when Free-Range eggs are already the base for a better-for-you yogurt that brings healthy indulgence to your next retail reset.
Club and natural foods retailers have already added Oolie to their shelves with more on the way.
Ask any buyer who’s tried it, and they’ll tell you the same thing — Oolie’s creamy, custardy mouth feel and decadent flavors delight from the very first spoonful. Add the fact that it’s protein-rich, dairy-free, and clean label – no wonder buyers are making it their go-to for upcoming reviews.
Consumer demand for healthy indulgence isn’t slowing down — and shoppers are getting pickier about their protein source. According to IFIC’s 2025 Food & Health Survey, eight in ten Americans look for nutrition information on the packaging — and most believe the body uses protein differently depending on where it comes from. Oolie products offer naturally complete protein, straight from the source – no added plant-sourced protein.
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Innova Market Insights backs up what your shoppers already know in their gut: rich flavor and creamy texture are two of the most important cues consumers associate with indulgence. At the same time Circana reports a 12% increase in consumer preference for protein this past year.
“Our use of upcycled hard-boiled eggs is the secret to the flavor and texture of our yogurts,” says Faith Ferguson, Vice-President of Sales and Marketing at Oolie Foods. “The Organic and Free-Range eggs give our yogurts their creamy texture and crave-worthy flavor.”
Oolie yogurts deliver 11 grams of protein per serving, a benchmark set by full-dairy Greek yogurts. These dairy-free yogurts are made with all natural ingredients and less added sugar than traditional dairy-free options and are now being offered as USDA Organic certified. Available in four mouth-watering flavors including Banana Cream, Key Lime, Vanilla, and Berry Blend. And when the yogurt case isn’t enough? Oolie also offers a line of globally-inspired savory, saucy dips with the same irresistible creamy goodness.
Adding another yogurt that looks and tastes like everything else just divides existing category sales. Oolie gives shoppers a reason to discover something new and exciting. Whether shoppers want more protein, dairy-free, or just clean, healthy indulgence, Oolie checks every single box.
In today’s refrigerated set, health and functionality earns permission to purchase, but indulgence is what creates desire and repeat purchase.
Learn more at Oolie’s website or contact Oolie’s ‘Egg Lady’ Faith Ferguson about adding Oolie to your shelves.