Why Oolie™ Should Be In Your Next Yogurt Shelf Reset
Retail yogurt shoppers have plenty of choices promising protein, probiotics, and better nutrition. So what gets them to reach for something new? Custardy creamy texture. Rich decadent flavor. Guilt-free indulgence, done right. Oolie™ a smart part of your next shelf reset.
Taste and texture are crucial parts of the eating experience. Innova Market Insights reports that rich flavor and creamy texture are two of the most important cues consumers associate with indulgence. At the same time, Circana reports a 12% increase in consumer preference for protein in the past year. Oolie doesn’t make shoppers choose between the two.
The first thing category buyers who tasted Oolie noted was its creamy, custardy mouthfeel and delicious flavors. The fact that Oolie yogurts are also protein-rich and dairy-free is making it the choice by top retailers for their better-for-you shelf resets.
“Our Certified Upcycled products provide consumers with the most eggsquisite dairy-free yogurt alternatives without compromising taste, texture or nutrients,” says Faith Ferguson, VP of Sales and Marketing for Oolie Foods. “Rescuing less than perfect Free-Range and Organic hard-boiled eggs is our secret to creamy deliciousness that’s better for people and better for the planet.”
Oolie custardy yogurt alternatives deliver 11 grams of protein per serving. These dairy-free alternatives are naturally sweetened, clean label, and are becoming USDA Organic certified. Oolie offers craveable flavors including Banana Cream, Key Lime, Vanilla, and Berry Blend. And when the yogurt case isn’t enough real estate? Oolie also offers deliciously extra dips in five internationally inspired flavors with 16 grams of protein per container.
Adding another yogurt that looks and tastes like everything around it can simply divide existing category sales. Oolie gives shoppers a reason to discover something genuinely unique. It appeals to consumers looking for protein and dairy-free choices while also speaking to shoppers who simply want healthy indulgence.
In today’s refrigerated set, health and functionality can create permission to purchase, but indulgence is what makes shoppers come back for repeat purchases.
Learn more at Oolie’s website or contact Oolie’s ‘Egg Lady’ Faith Ferguson about adding Oolie to your shelves.