Taste, Texture & Protein Drive Oolie’s Velocity
If you’re looking for new items that move in your dairy-free case, Oolie™ offers what other brands can’t:
✓ Creamy, indulgent texture
✓ Up to 11g protein per yogurt
✓ Clean label, flexitarian appeal
As the world’s first egg-based dairy-free brand, Oolie attracts a broader base of health-conscious shoppers—not just vegans or those with dietary restrictions.
“Richer, creamier flavors than other dairy-free products are the first thing category buyers note when they taste Oolie.”
— Faith Ferguson, VP of Sales & Marketing, HBF Foods
Velocities That Win Shelf Space
After tastings at IDDBA, category managers were amazed by the flavor and mouthfeel of Oolie. The secret is that hard-boiled eggs are blended with other natural ingredients to create a rich, savory flavor in every package:
- 5 dips made with real hard-boiled eggs
- 4 yogurts that rival dairy for creaminess and protein
“Richer, creamier flavors than other dairy-free products are the first thing category buyers note when they taste Oolie,” says Faith Ferguson, Vice-President of Sales & Marketing for HBF Foods, the nation’s leader in hard-boiled eggs and the makers of Oolie. “Eggs are the nearly perfect protein and when category buyers hear that our yogurts offer 11 grams per serving and our line of dips have 2 grams per serving, they typically ask when they can get Oolie on their shelves.”
Already on the shelf at H-E-B, more retailers are signing on this summer—with Labor Day and football season driving snack and dip sales.
Flexitarians Fuel the Growth
According to Circana, 60%+ of dairy-free buyers are flexitarian, choosing products based on taste, protein, and clean labels. Oolie was built for this consumer—and delivers results with repeat purchases and strong velocities.
Backed by Geo-Targeted Media
Oolie backs its brand with promotions and support through CTV and programmatic advertising to category shoppers within the zip codes of store locations. Driving trial and accelerated awareness, Oolie support generates lift and velocity in the dairy-free case.
Ready To Crack The Code On Dairy-Free Shelf Velocity?
Let us send you a flavor flight and schedule a short review of the Oolie products today.