Meet the NEXTY Finalist Egg-Based Protein Driving Real Shelf Velocity
Protein isn’t just a trend — it’s a traffic driver. From yogurt to dips to grab-and-go snacks, protein-forward products are delivering velocity across refrigerated categories. But most of today’s innovation uses the same plant-based playbook.
Oolie™ changes that.
Recently named a NEXTY Awards Finalist, Oolie™ is recognized for delivering breakthrough innovation, exceptional taste, and clean-label performance — proving that egg-based protein isn’t just different, it’s better.
Oolie™ is the world’s first dairy-free, protein-rich brand made from rescued, Free-Range eggs. It breaks the dairy-free paradigm — but shoppers buy Oolie first because of its bold flavor, creamy texture, and wholesome ingredients.
With 16 grams of complete protein per 8 oz container of Oolie dips and 11 grams per serving in our yogurts, Oolie checks every box that drives velocity and sales.
Eggs are one of nature’s most powerful and trusted protein sources, offering all nine essential amino acids — and Oolie transforms that nutrition into a smooth, craveable dip and yogurt-style experience consumers love.
“This isn’t a ‘good-for-you but…’ product,” explains Faith Ferguson, Vice President of Sales & Marketing at HBF Foods. “Tasting is believing. Oolie is so unbelievably delicious, in the cleanest way possible, you’ll wonder where it’s been all your life. The NEXTY recognition confirms what our retailers and shoppers already know — this product delivers.”Yes, Oolie happens to be dairy-free — but that’s not the headline.
The headline is protein without compromise, delivered in a familiar, versatile format shoppers reach for all day long.
There’s also a story today’s shoppers appreciate. By using upcycled eggs, Oolie reduces food waste while delivering premium nutrition — an authentic sustainability message that strengthens the brand without cluttering the shelf.
For retailers looking to build incremental sales, Oolie represents more than new SKUs. It’s a new protein platform.
Available in five craveable dip flavors, including Mediterranean Tomato and Yellow Curry, plus four indulgent yogurt flavors.
Rediscover nature’s perfect protein — unbelievably rich and creamy with no eggy taste — at Expo West, Booth 8708. Or contact Faith Ferguson (aka the Oolie Egg Lady) to request free samples delivered to your location.
