High Quality Protein Driving Interest To The Dip & Yogurt Case
Today’s shoppers are choosier on the types of protein they buy. A Cargill consumer survey found that 57% of label-readers actively seek protein content, while 62% of parents will pay premium prices for high-quality protein products.
The International Food Information Council’s annual survey revealed that 71% of consumers want more protein in their diets, and a 2025 Instacart report showed a 39% spike in “high protein” searches in 2024 alone.
Enter Oolie™ dips and yogurts—the first-of-its-kind solution that’s turning consumer demand into retailer opportunity.
Why Eggs?
Eggs are nature’s perfect protein with a 93.7% biological efficiency rating—higher than any other food. Each Oolie yogurt contains nearly two whole eggs, delivering complete amino acids, 16 vitamins and minerals, and Omega-3s.
Why Oolie
Our chef-crafted range includes four yogurt flavors (11g protein each) and five dip varieties (16g protein each), featuring ingredients and spices from around the world. Each creation was developed in partnership with working chefs, food scientists, and HBF Foods—our parent company and America’s leading processor of Free-Range hard boiled eggs.
“In the peeling process, some eggs are imperfect for selling to consumers but ideal for use as an ingredient in our Oolie products,” says Ferguson.
“While Oolie offers the benefit of being dairy-free, our flavor and high quality protein makes Oolie a game changer when it comes to increasing velocities to the entire dips and yogurt categories,” Ferguson concludes.
To contact Faith Ferguson for a request for free samples or to discuss adding Oolie to your offering, e-mail her at faith@ooliefoods.com.