Here’s How To Reach More Dairy-Free Buyers!
Shopper behavior shifts are giving your non-dairy set opportunities to broaden its appeal to those beyond the lactose intolerant and vegan consumers. Heightened awareness of the importance of foods rich in protein and with better taste is winning over more flexitarians.
62% of Non-Dairy shoppers are Flexitarians*
Circana, Consumer Survey, 2024
A recent survey by Circana found that 62%* of today’s shoppers to the non-dairy set are flexitarians. These shoppers are in search of functional, clean label foods that taste great, and they are willing to pay for it.
OolieTM is a pioneer in protein-rich dairy-free products as the world’s first egg-based dairy-free brand. Launched at this year’s Natural Foods Expo, Oolie will be at next month’s IDDBA Show (Booth 1866) where you can taste the brand’s incredible line of dips and yogurts.
“Our dips are in the refrigerated deli set at H•E•B and we’re finalizing plans with other retailers now,” says Faith Ferguson, Vice-President of Sales at HBF Foods, the maker of Oolie. “Oolie’s egg-base is the solution for the inherent weakness of most non-dairy brands—a lack of protein, inferior taste and texture, and the use of added thickeners.”
Protein is a major differentiator for today’s shoppers, with 73%* of shoppers saying that they are willing to pay more for foods high in protein. “The first thing you notice about our Oolie products is the rich flavor and superior mouth feel when compared to non-dairy competitors,” Faith explains. But, when shoppers find out that Oolie is powered by Free-Range eggs, the near perfect protein source, they immediately want to know where they can buy it.”
Oolie’s eggs offer other reasons shoppers connect with the brand. Free-Range eggs have higher nutritional benefits than traditional eggs because of their diet. HBF Foods partners with a large network of family farmers for its eggs. HBF Foods’ primary business is as the leading provider of hard-boiled Free-Range and Organic eggs and deviled egg kits to retailers. Eggs that are imperfect in the peeling process are the perfect ingredient as an upcycled base for Oolie.
The growth in GLP-1 patients represent a new shopper intent on higher protein. Technomic estimates that 8% of today’s shoppers are GLP-1 patients and expected new pill-forms of the pharmaceutical will greatly expand this shopper base.
“Ultimately, the appeal of Oolie is its superior taste from a protein that shoppers know and trust, eggs. Additionally, we offer unique global flavor fusions in our dips such as yellow curry dip, Mediterranean tomato dip, and spicy pepper dip. Our yogurts include delicious favorites including vanilla, key lime, banana cream, and berry blend.”
“The Oolie brand is the innovator within the egg category,” Faith explains. “Look for even more new products to be launched by the brand in coming months. Shopper behaviors for high protein, great tasting products is the engine that is driving our success.”
Contact Faith Ferguson (faith@ooliefoods.com) to request your free samples of Oolie products, or go by the HBF Foods Booth during IDDBA Show (Booth 1866) in New Orleans.
*Atlas Consumer Survey, 2023