High-Value Shoppers Will Flock To Your Oolie™ Dips & Yogurts!
Offering premium and “better-for-me” shoppers new, indulgent, nutrition-packed, dips and yogurts is a significant opportunity. Oolie™ marks a new era for eggs in the category. Powered by the unmatched natural protein of Free-Range eggs, is an opportunity to sell real and delicious clean nutrition completely free of dairy, nuts, soy, and gluten. Eggs also offer better flavor and texture compared to dairy or plant-based rivals.
Better Flavor
According to Deloitte1, consumers will pay a premium for “healthier/better for me,” with 55% of consumers saying they’re willing to pay a premium for foods that contribute to health & wellness.
“The first thing category buyers notice when they taste one of our dips or yogurts is Oolie’s extraordinary flavor,” said Faith Ferguson, Vice-President of Oolie Foods. “When we share the nutritional benefits in every serving, they want to know when we can start shipping Oolie to their stores.”
Chef-crafted, Oolie’s five unique flavors of dips and four yogurt flavors featuring clean label ingredients and spices from around the world, offer an irresistible global exploration that is a significant draw to high-income shoppers. Dip flavors include Mediterranean Tomato, Yellow Curry, Garlic & Herb, Spicy Pepper and Red Beet Bliss. Oolie’s yogurt flavors are Key Lime, Banana Cream, Vanilla and Berry Blend.
The Perfect Protein
Eggs are nature’s gold-standard of high-quality protein and are packed with essential vitamins (A, D, E, K, Omega-3s). A recent study found that 61% of Americans boosted their protein intake in 20242 (vs 48% in 2019). Lucky for them, Oolie cracked the code.
Oolie yogurts offer 11 grams of high quality protein per serving and Oolie dips offer 16 grams in every container.
Oolie is perfect for a wide variety of dietary needs – whether increasing protein or avoiding allergens, Oolie provides clean ingredients and nutritious energy for all shoppers and especially those who are lactose intolerant or vegetarians.
A Sustainability Story Like No Other
Oolie partners with family farmers to harvest Free-Range eggs whose chickens are humanely raised. HBF Foods, the parent of Oolie, is America’s leading producer of hard-boiled eggs. Millions of eggs found imperfect from the peeling process are used as the protein-rich base for Oolie. Less food waste, more craveable goodness.
Let’s Set Up A Discussion
Oolie represents an indulgent, protein-rich experience for premium and nutritionally-focused shoppers that will pay more to enjoy. Faith Ferguson, whose career spans two decades in the egg industry will be at ECRM representing Oolie. If you missed scheduling an appointment at the event, now is the time to schedule an appointment before or after the event.