Why Retailers Are Flocking To Oolie

Refrigerated category buyers walking the floor at Expo West this year were looking for dip and yogurt brands that could spark fresh shopper interest, led by bold flavor and backed by functional benefits. As a finalist for the show’s NEXTY Award, Oolie Foods, quickly became a must-stop destination.

OolieTM, the world’s first brand of functional and delicious egg-based products.
Oolie, the world’s first brand of functional and delicious egg-based products.

Oolie is the first brand to build an entire product platform around the natural functionality of eggs, delivering rich flavor, creamy texture, and standout nutrition in every bite.

“Hard-boiled, Free-Range and Organic eggs that don’t peel perfectly are still a nearly perfect protein-rich food,” says Oolie VP of Sales, Faith Ferguson.  “At Oolie, we rescue these nutrient-dense “ugly eggs” and upcycle them into creamy, delicious bases for our savory dips and flavorful yogurts—creating a win for sustainability and a win for ingredient-conscious consumers.”

Oolie is dairy free, clean label and keto friendly, making its egg-based dips and yogurts a compelling solution for multiple shopper segments at once. 

Eggs remain one of the most trusted foods among consumers, prized for their complete protein and nutrient density. As shoppers seek protein-forward snacks, low-carb options, and simple clean ingredients, demand in the refrigerated case continues to grow, creating a clear opportunity for Oolie’s egg-powered platform.

Oolie represents true differentiation in crowded dip and yogurt categories meeting protein-forward and clean-label consumer demands and creating a new appetite for repeat purchases from products that align with social and nutritional expectations.

Creamy rich flavor defines Oolie Dips and Yogurts.
Creamy rich flavor defines Oolie Dips and Yogurts.

Oolie’s globally inspired flavors of dips include Mediterranean Tomato, Yellow Curry, Spicy Pepper, Garlic & Herb, and Red Beet bringing delicious culinary magic to a stale category. Loaded with 16 grams of protein, Oolie elevates dips to do so much more as menu starting sauces and spreads.  With 11-grams of egg-protein in each serving, Oolie egg-based yogurts are offered in four craveably delightful flavors of yogurt. Key Lime, Banana Cream, Vanilla, and Berry Blend are all satiating with rich, indulgent taste and creamy, smooth texture.

Oolie has cracked the code on true product differentiation that can help refresh your dip and yogurt assortments. You are invited to experience Oolie firsthand. Request your free samples now or speak with Oolie’s Egg Lady and Vice President of Sales, Faith Ferguson.